Our Story

Made from 17 varieties of Irish apples and produced in Clonmel, County Tipperary, Bulmers is 100% Irish. From blossom to bar at every step of the journey, craft and care is poured into every glass of gold. We’ll drink to that.

Our Campaign

The Drum launches the new Bulmers brand idea. When Time Bears Fruit. It is a unique expression of everything that makes Bulmers special. The craft, since 1935. The 17 varieties of apples, harvested with care. The 18 months of fermentation. All leading to that explosion of taste and refreshment that is, and could only be, Bulmers.

Our New Look

Our packaging is inspired by the classic Bulmers original bottle and champions the vats in Clonmel by putting them front and centre of our new bottles. The vats mark Bulmers’ place in history and reflects the craft, care, innovation, ambition and pride on which the brand has been built upon.

Our Products

The Bulmers Irish Cider range has something for everyone. We are 99.9% sure you’ll find a flavour to tickle your taste-buds.