Bulmers is Irish through and through. Made from 17 varieties of Irish apples and produced in Clonmel, Co Tipperary, Ireland's leading cider has all the traits and personality of an iconic brand. While it will never lose its inherent Irishness, the brand has been given a radical make-over. From how our product is crafted to personality, Bulmers is 100% Irish Cider.
Using statistics to make sharp observations about life in Ireland, our new advertising campaign takes a humorous look at people's thoughts on a wide variety of cultural and societal subjects. From a DJ who only understands what 8% of the buttons on his decks actually do, to a guy in a suit dancing who is 91% sure he's at the wrong party. Regardless of the stats, one thing that always remains the same is Bulmers – 100% Irish Cider.
Our New Look
Our new copper-toned packaging has been inspired by the warm tones of the liquid colour of the cider, the russet skin of a ripe apple and even the beautifully-crafted industrial equipment used in the cider-making process. The new brand identity still features the cider vats, which are synonymous with the Bulmers brand but this time round, the vats have a more contemporary, edgier feel and are manifested in the linear design of the artwork. The effect is a modern and clean look and a radical change of direction for the Bulmers brand.