BULMERS LATEST NEWS
Fresh Off the Presses - New Bulmers Pear
March first heralds an exciting new product launch to the Irish Drinks Sector as Bulmers Ltd., introduces new Bulmers Pear to Irish consumers. With more than seventy years of heritage producing and marketing ciders, Ireland’s only cider manufacturer is really confident that the quality and taste of Bulmers Pear is a truly unique offering which will expand the cider category.
Bulmers Pear has a refreshingly light pear taste - crisp with plenty of fruity character. Available in 568ml Pint Bottle, 330ml long neck bottle and 500ml can, Bulmers Pear will be available throughout the Licensed and Grocery trade.
Commented Managing Director, Michael Merrins, “We are absolutely thrilled about this new product launch and firmly believe that Bulmers Pear will be the most successful brand extension in the history of our company. Pear is a natural and exciting progression for Bulmers Ltd., and this new move is indicative of our commitment to develop and grow the cider category in Ireland in this difficult market climate. This launch demonstrates the brand’s leadership in terms of responding to consumer needs and revitalizing the drinks market.”
“We have spent considerable time developing a first class pear product and it is the refreshing light pear taste that appeals most to Irish consumers. Our research revealed that these consumers are ready for a new fruit based alternative from a credible, quality brand and Bulmers Pear will match that need perfectly.”
The launch of Bulmers Pear will be supported by a heavy-weight marketing campaign with extensive sampling opportunities for consumers; a comprehensive communications campaign, which will include TV, Outdoor, Radio, Press & Online communication and a dedicated PR programme.
