BULMERS LATEST NEWS
Bulmers Winter Advertising campaign returns
The chilled North wind brings the Bulmers Winter advertising campaign back to our screens this December. Entitled "Tingle" the commercial is the fourth and last in the successful Seasons II series. The commercial celebrates the serene beauty of the orchard during the magical winter season.
Maurice Breen, Marketing, Director, Bulmers Ltd; said "Beautifully shot, this commercial successfully contrasts the stillness and coldness of the orchard at Winter time with the banter and warmth of friends at the local bar as they meet to share stories and enjoy a Pint Bottle of Bulmers poured over ice. The long winter nights enjoyed in the company of friends is just the right association for Bulmers at this time of year."
The soundtrack for the new ad is the enchanting 'Apple Tree' by Fiona Meladey. The Winter creative is devised by Young Euro RSCG, and the campaign commences on December 1st.
A new 48 sheet site outdoor campaign will also be introduced featuring a pint bottle of Bulmers Original Cider sparkling amongst the Christmas festivities with the strapline "Christmas Sparkle".
