BULMERS LATEST NEWS
Bulmers Launches New Summer TV Campaign
Shot on location in the picturesque countryside in and around Clonmel, Co. Tipperary, the home of the Bulmers brand, 'Outdoor Celebration' is the latest addition to the Bulmers' awarding winning suite of television adverts.
The advert depicts the perfect lazy day - beautiful countryside, a sizzling barbecue with friends and family, accompanied by the perfect summer
drink - a refreshing pint of Bulmers Original Cider, over ice.
Maurice Breen, Marketing Director, Bulmers Ltd, said "Our new advertising campaign tantilises the senses with all the ingredients of the perfect outdoor summer occasion with Bulmers Original Cider, the perfect accompaniment to any lazy summer afternoon."
Featuring the infectious track, 'Lazy Days' by the Byrds, and devised by Young Euro RSCG, the campaign commences on June 1st and will run across all television stations. The campaign will be supported by a new 48 sheet outdoor campaign, also entitled Lazy Days, featuring somebody enjoying a cool, refreshing pint glass of Bulmers Original Cider over ice, on a perfect summer's day, from the vantage point of a deckchair - how perfect!
